Mind your localization before you start translating

Localization what? Did you ever try to find a translator for your content, and came across localization denominations that you had a hard time understanding? In order to pick the right service for your business, you have to understand what that service is, how it works and how it can help you grow. That's why … Continue reading Mind your localization before you start translating

Marketing localization: translation, transcreation or copywriting?

As a consumer of goods and services, I use my iPhone to read about everything I buy: from a book, to a cream, a pair of shoes or a new course. If I can't find online information or reviews, I don’t purchase. Why? When I google my desired product, I get a lot of suggestions … Continue reading Marketing localization: translation, transcreation or copywriting?